The Care and Feeding of The Press: A guide for press relations staff (or those who play them on TV Written by Esther Schindler, for the Internet Press Guild, this article is arguably the definative online guide for dealing with journalists. Ms. Schindler explains in a no-holds-barred way how journalists feel about receiving press releases, what to include in your release and how to approach a journalist for follow-up or after a review of your product has been published.

Good Release Bad Release This article first appeared in the electronic marketing magazine'Who's Marketing Online' and covers the differences between paper and electronic press releases and common errors in press releases. The article is most memorable for its examples of 'Good, Bad, and Awful' press release writing.

Press Release Tips for PR People Andrew Kantor wrote this article while Senior Editor of Internet World in 1995. The article covers e-PR basics like knowing the name of a journalist, paying attention to publication lead time, rules about follow-up calls and the importance of sending targeted press releases about news that a magazine actually covers.

Tips for E-mailing Press Releases Journalists Amy Gahran, editor of 'CONTENTIOUS: The monthly web-zine for writers and editors who create content for online media' drafted this short list which covers issues like the subject header and sending file attachments.

Do you do high-tech P.R.?An excellent crash course for high-tech public relations pros. Beefs include: spare the speakerphone, know the basics of the technology you are pitching, don't call on deadline, and don't sell re-packaged information.

What an Editor Looks for in a Press Release Linda Richards an online journalist and author offers suggestions about what make an editor or writer take a second look at your release. Ms. Richards section also includes some commentary about e-mail press releases.

General Comments from Media About Receiving Press Releases by E-mail. This page is a compilation of quotes from various editors about how they handle and filter press releases and dealing with the companies that send them.

Announcing Your Book to Reviewers Jim Cox, Editor-in-Chief of the Midwest Book Review, offers advice on the best content to include in a press release if you are trying to have your new book reviewed.

A Little Foreplay Goes a Long Way In this article Greg Sherwin and Emily Avila, authors of "Connecting Online: Creating a Successful Image on the Internet," explain the difference between online marketing basics like submitting to search engines and public relations which is the creation and management of a positive image for your company. (Zcommerce, 4/29/98)

Buzz Nancy K. Austin writing for 'Inc. Magazine' takes a look at what's commonly called 'buzz' in the marketing and public relations community. Learn ways to generate buzz and the effects it can have on your business. (Inc. Magazine, 05/98)

How to Get the Press on Your Side (1996) Shel Horowitz author of "Marketing Without Megabucks" tells readers what is newsworthy and what is not to an editor. This article focuses heavily on attracting media interest in your local area.