Repucom International Launches Sport24 - The Ultimate Brand Exposure Resource for the U.S. Sports Market Comprehensive Sponsorship ROI Database Captures Every Second of Televised Brand Exposure in Major U.S. Sports

Repucom International Launches Sport24 - The Ultimate Brand Exposure Resource for the U.S. Sports Market

Comprehensive Sponsorship ROI Database Captures Every Second of Televised Brand Exposure in Major U.S. Sports

New York (September 9, 2009) – Repucom International announced its newest innovation in the field of sponsorship and broadcast return on investment measurement -- Repucom Sport24 -- establishing the first broad scale syndicated data base of brand exposure for brands, rights holders (leagues/teams/events), broadcasters and marketing agencies.

Specifically, Repucom Sport24 will analyze every brand exposed in every second of every major league televised in the country including: NFL, NASCAR, NHL, NBA, PGA Tour, NCAA Football, NCAA Basketball and many others. MLB will be included from Post Season 2009 forward.

Additionally, Repucom Sport24 will include major daily peripheral media programming and highlights shows such as ESPN SportsCenter.

Through a category exclusive relationship with The Nielsen Company, Repucom Sport24 will utilize Nielsen ratings and audience data on local and national levels to establish media equivalencies on a media-based Cost per Thousand model for actual audiences and specific demographic segmentations.

“For a number of years the market has called for a reliable source of complete exposure data across all the major sports in the US. Covering over 19,000 hours of sport annually, Sport24 will deliver on all counts,” said Paul Smith, CEO and Founder of Repucom International. “To have the Nielsen ratings blended in the data creates an unparalleled source of information of this type,” he added.

In addition to Sport24 in the United States, Repucom has launched a similar sport-specific global product, Football24, (covering all English Premier League and UEFA Champions League matches plus highlights programming).

Referring to the multi-billion dollar sports market Mr. Smith concluded that “The sports industry is ideally positioned to capitalize on its ability to deliver brands 'DVR-proof' media value within its content. Repucom Sport24 will provide stakeholders on all sides of this equation with a robust tool to measure the performance of this prime media real estate in a media context.”

About Repucom International

Repucom International has rapidly grown into the world’s foremost authority in measuring the value and effectiveness of brand exposure within all forms of sports and entertainment media. Utilizing proprietary biometric image detection software, industry leading media metrics and reporting tools, market exclusive access to U.S. Nielsen ratings for sports broadcast exposure and a deep understanding of how brand exposures are delivered inside of broadcast content, Repucom services over 500 major consumer brands, content rights holders, broadcasters and marketing agencies around the world. Founded in 2004, this privately held company has a global network of 10 wholly owned and operated offices and nearly 300 employees. www.repucom.net

Contact: Kaitlin Rosenberg, 203-975-9000, Sport24(AT)repucom.net

Source: Repucom International

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