Repucom and Nielsen Form Exclusive Agreement to Provide Market Leading Analytics of Sports in Television Repucom America announces exclusive agreement with Nielsen; Addition of Nielsen ratings creates the leading analysis service for measuring content in televised sports in the United States

New York - January 12, 2009 /XpressPress/ Repucom International, a global leader in the measurement of sports broadcast content, today announced the establishment of an exclusive long term agreement with The Nielsen Company.

The announcement coincides with a recent decision by Nielsen to refocus its sports sponsorship measurement practice in the United States.

The ground-breaking partnership will cover three key initiatives:

1.      Existing Nielsen Scorecard clients will be offered the preferential opportunity to transition to and become clients of Repucom.

2.      Nielsen will exclusively use Repucom services where it requires such information for its broader research products.

3.      Repucom will have exclusive access to local and national television ratings data in its area of business in the US.

“We are delighted to be entering into this exclusive agreement with Nielsen,” said Paul Smith, President and Founder of Repucom. “To be chosen by the leading research agency in the world through this arrangement speaks volumes about Repucom’s ability to deliver best in class results to clients seeking to effectively measure their return on investment in sports and entertainment media.”

Using its proprietary image detection technology, Radiuss, Repucom currently analyzes and reports exposure of brands in major sports and entertainment broadcast programming.   With the addition of ratings and associated demographics to the Repucom product and services this partnership establishes Repucom as the preeminent measurement and valuation platform of its kind in the United States.

“Sport as a marketing medium grows in importance every year but increasingly the resources and methodologies required to deliver the highest standard of information in the space are becoming specialized. At Nielsen we recognize that we have an obligation to deliver global best practice to our clients and in this instance Repucom represents such standards,” said Tom Ziangas, Senior Vice President of Nielsen Sports.

About Repucom

Repucom is a global full service broadcast analysis provider providing its clients with the most accurate evidence-based broadcast analysis information available in the marketplace today. Utilizing leading media metrics, cutting-edge image detection technology and specific brand recognition software, Repucom analyses brand exposure generated across all forms of media. For more information visit www.repucom.net.

Contact:
Derek Davidson, 203-975-9000, ddavidson@repucom.net

Source: Repucom International