SOURCE: Advestigo

New Advestigo Digital Fingerprinting Technology Stamps Out Motion Picture Copyright Infringement

PARIS (France) - April 27 ­ Advestigo (http://www.advestigo.com), a leading provider of content recognition technology, today announced the launch of AdvestiPRINT™, a revolutionary stand-alone appliance that allows motion picture content owners to generate video fingerprints on their own to prevent copyright infringement.

AdvestiPRINT is part of Advestigo’s comprehensive solution for automatically filtering copyrighted files uploaded to user-generated content (UGC) websites. Advestigo’s technology has already been installed at, and used by, some of the world’s leading content providers.

No operational changes are required to use AdvestiPRINT. Studios keep full control over the video fingerprints produced from their copyrighted content. AdvestiPRINT is a stand-alone box with a plug-n-play installation. A studio simply inputs a video to AdvestiPRINT which in turn outputs an encrypted fingerprint of that video which then automatically gets added to a central Advestigo reference fingerprint repository. A studio can therefore create a fingerprint of a new release even before it appears in movie theatres without risk of content leakage.

"AdvestiPRINT empowers studios to start protecting video content prior to release or distribution," says Michel Roux, President and CEO, Advestigo. "This breakthrough software will also come as a relief to UGC websites that must work closely with studios to detect or filter copyrighted content."

Beyond copyright management, AdvestiPRINT also enables UGC websites to generate video fingerprints on a local level for a number of purposes ­ to "de-duplicate" files, to automatically monitor any previously disqualified content (for instance, characterized as violent, explicit, etc.) and to comply with court decisions by filtering specific banned content in uploaded copies (accurate or similar).

Thanks to AdvestiPRINT and related products such as AdvestiGATE, studios and UGC sites use the same video fingerprints, thereby facilitating transactions. A studio can create video fingerprints of an entire catalogue and provide it to the UGC sites that have distribution rights so that they can track or filter the content locally. These new digital video fingerprints will also help leverage studios’ revenue-sharing models as well as monetize distribution agreements between the two parties. Advestigo's proprietary content-recognition technology Theraography (TM), identifies files containing complete, or incomplete, copies of copyrighted digital content by comparing "fingerprints." This technology won Advestigo the European Information Society Technologies (IST) Grand Prize in 2006, the most prestigious award that recognizes the best of European innovation in IST.

About Advestigo

Advestigo (http://www.advestigo.com) is a technology leader in the fast-growing digital asset management market. Using Theraography, a unique technology that analyses digital content to generate content-based "fingerprints," Advestigo provides solutions to automatically monitor and identify multimedia content.

Contact: Christophe Tilmont
VP Marketing, Advestigo
+33172777009 (France)
christophe.tilmont(AT)advestigo.com

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