SOURCE: Goo-Ga™

New Peanut Shell ™ Baby Sling Affords Hands-Free Carrying for Baby and Fashion without the Fuss for Mom

Mountain View, Calif. -- April 13 --Fashion meets function for moms sporting the new Peanut Shell(TM) baby sling (TM) a "back-to-nurture" product that carries baby in style while mom’s hands remain free. The Peanut Shell is the first product from Goo-Ga(TM) (http://www.goo-ga.com), a Mountain View, California-based company founded by full-time mom Alicia Shaffer.

The Peanut Shell(TM) sling is a pouch-style baby sling. It is designed to be worn over one shoulder with the opposite side resting on the hip. The Peanut Shell(TM) sling is also ideal for discreet nursing.

Mrs. Shaffer’s eight-month old son provided the inspiration to form Goo-Ga(TM). "My background is in medical sales where I was the top representative for the company. I loved my job but really wanted to be with my son full-time so I put my efforts into launching my own business," she stated.

"For the past 30 years, numerous studies have shown that ‘baby wearing’ -- otherwise known as carrying a baby in a cloth carrier -- promotes bonding and parental responsiveness. The practice goes back thousands of years, before the introduction of agriculture, when women in hunting and gathering societies had to search for food while providing milk and comfort to their baby. It is my hope that our slings will enhance infant-mother bonding which is why we call the Peanut Shell a ‘back-to-nurture’ product," added Mrs. Shaffer.

Peanut Shell(TM) slings are manufactured in America using stretchable fabrics without any rings, buckles or straps that need adjusting. "The Peanut Shell(TM) baby sling has a slightly slimmer cut as compared to other slings on the market. It gives Mom a slender look while maintaining baby’s comfort. Additionally, our measurement chart is very comprehensive in an effort to provide the wearer with the most comfortable slinging experience," said Shaffer.

The Peanut Shell(TM) can hold babies up to 36 pounds. The slings are available in a variety of stylish solid colors and prints and feature a pocket in which the wearer can place accessories.

The price for a Peanut Shell(TM) sling is between $38-$48 depending on the customer’s choice of fabric and trim. The price does not include tax and shipping. Peanut Shell(TM) slings are available online at http://www.goo-ga.com .

View an image of the Peanut Shell(TM) sling:
http://www.xpresspress.com/images/peanutsling.jpg

Contact: Alicia Shaffer, alicia(AT)-ga.com, 650-400-0069

U.S. State Newswires
Africa Newswire
Asia Newswire
Australia Newswire
Canada Newswire
Europe Newswire
Latin/South America Wire

News By Subject

Accounting
Ad/Marketing
Aerospace/Airlines
Agriculture
Art
Automotive
Banking &Finance
Biotechnology
Books &Publishing
Building/Construction
Business
Career &Workplace
Computer &Internet
Computer Electronics
Computer Hardware
Computer Networks
Computer Software
Consumer &Product
Economy/Trends
Education
Entertainment
Environment
Family &Parenting
Fashion/Apparel
Features
Food &Hospitality
Health Care
Hispanic Newsline
HOLIDAY (Seasonal)
Home &Garden
Insurance
Investor News
Legal
Manufacturing
Media News/Press Advisories
New Products/Services
Not for Profit
Personal Finance
Politics &Public Affairs
Real Estate
Religion
Retail
Sciences
Small Business
Software Wire
Sports
Supplementary Medicine
Telecommunications
Travel
Utilities/Energy
Weird News
Women

Recent News
Subscribers

ABC News, CBS Marketwatch, E! Entertainment Television, CNBC's Squawk Box, Fast Company Magazine, Family News service, Fox Market Wire, Life Magazine, PC Gaming, The Wall Street Journal Europe, Digital Business, Infhotel Press, Internet Marketing in Japan, and Woman's Day.