BOHAN Finds a Valuable Solution with mUrgent Email Marketing

"We knew it was time to get Stoney River 'fishing where the fish are' and mUrgent was the right email marketing service provider to help us do that," says David Schwartz, Account Supervisor for BOHAN.

"mUrgent customized the look and feel of all Stoney River's emails to match the same branding that BOHAN has worked hard to create and we chose mUrgent because we knew we didn't want to sign any contracts and they were more than willing to offer us a month-to-month service," Schwartz added.

BOHAN's initial relationship with Stoney River was to focus on the brand with prospective guest research, brand identity and brand advertising.

By implementing a completely custom email marketing program with customer savvy campaigns mUrgent was able to deliver strong results and return on investment to both BOHAN and Stoney River.

BOHAN extended their relationship with mUrgent to include a direct mail campaign promoting selected Stoney River Legendary Steaks locations. The campaign was able to generate a 4.5% redemption.

About BOHAN

BOHAN advertising works primarily with companies that offer customers with various leisure activities and is actively involved in the restaurant industry with such clients as The Original Roadhouse Grill with 15 restaurants in three states, and Fazoli's 315 restaurants in 33 states.

About Stoney River Legendary Steaks

Stoney River Legendary Steaks, now owned by O'Charley's Inc., is 10 locations strong spanning Georgia, Illinois, Kentucky, Ohio, Missouri, and Tennessee with locations planned for Maryland in late 2008.

About mUrgent

Headquartered in Santa Ana, California, mUrgent Corporation (http://www.murgent.com) delivers the most profitable, full-service email marketing solutions for restaurants that are serious about increasing repeat business and loyalty. mUrgent differentiates itself by providing the restaurant and hospitality industry with the first, all-inclusive,

Corporate Contact:
Lynne Hakes
Marketing & PR
mUrgent Corporation
877-289-7250 x230
Lhakes@murgent.com