Selerant Synergy Series Focuses on Emerging Trends in Consumer Packaged Goods (CPG)

NEW YORK – (October 2, 2008) — Selerant (www.selerant.com) announces a two-part Synergy webinar series focusing on emerging trends.

The first session will focus on the trends themselves. “We are excited to bring two experts in the industry to our series,” states Selerant CEO, Carlo Colombo. “Bill Roberts of Prepared Foods will focus on the consumer point-of-view, while Lynn Dornblaser will bring the corporate perspective of trends we will soon see in the marketplace.”

This series is especially important because trends not only dictate the new products that bring profitability for next quarter, but future customer loyalty into the future and long-term corporate viability. This longevity can be earned with an early start for a trend that can be perceived as ownership of a product type.

The second session will focus more on how to take the trend into reality. “We will briefly recap the trends and then shift into how to take the concept into implementation via PLM,” explains Colombo. “We will specifically be featuring DevEX 2.0, our latest release and be demonstrating some of the newest features, which will enable corporations to significantly expedite these concepts to market while ensuring regulatory compliance.”

The first webinar, Emerging Trends will be held on Wednesday, October 8 at 11am EST. Participants can register at: www.gotomeeting.com/register/527672640

The second webinar, Realizing Emerging Trends, will be held on Wednesday, October 15 at 10am EST, with registration at: www.gotomeeting.com/register/764579039

About Selerant

Founded in 1990, Selerant Corporation focuses solely on formula-based product development software to expedite time to market, ensure quality and regulatory compliance, improve product quality, and build lasting relationships with their customers. Earning the prestigious ISO-9001: 2000 certification for best practices, as well as successfully achieving FDA 21CFR PART II compliance implementation, Selerant provides exceptional service and solutions for over 500 companies and global mid-sized organizations. With a global presence and over 300 cumulative years of experience, Selerant offers unique expertise to serve leaders in process manufacturing industries, including: food, beverage, flavor, chemicals, paint, ink, fragrance, household goods, pharmaceuticals, and cosmetics.

Learn more at www.selerant.com

Contact:
Michelle Duerst
Selerant
718-260-8037
michelle.duerst@selerant.com

Source: Selerant Corp.