SOURCE: StudentAware Communications, Inc.

Seymour High School Hosts The Perfect Prom

Seymour, Indiana and Newbury, Florida - May 13 /Xpress Press/ - Every spring high schools across the nation hold proms for their students. For many, this is the last major social event before graduation. For the kids at Seymour High School in Seymour, Indiana it was a night of fun, friends, and memories ­ and it was The Perfect Prom. Jessica Karshner, a senior at Seymour High School entered and won the Win The Perfect Prom Sweepstakes, which changed her prom plans dramatically. Ms. Karshner won $1500.00 for her personal prom expenses and the use of an SUV limo for the night of prom. In addition, she won $20,000 for her school's prom expenses, and the promoters of the Sweepstakes brought in Arista Recording artists Wakefield for a live concert at the end of the evening.

The Win The Perfect Prom Sweepstakes was an awareness promotion sponsored by the United States Air Force to bring awareness to the problem of underage drinking. From the beginning of the Sweepstakes through the actual conduct of The Perfect Prom students were constantly exposed to a simple, but important message. “Getting this message across without boring them or preaching to them was the idea,” said Master Sergeant Juan C. Demiranda, Advertising Account Executive for the Air Force Recruiting Service. “That’s why we settled on this simple message: Be Safe, Be Smart, Be Sober . . . MAKE THE RIGHT CHOICE®, a mantra that hundreds of thousands of students were exposed to during the campaign.”

Promotional materials for the Sweepstakes were sent to over 12,000 high school prom coordinators across the country imprinted with this simple mantra. During a three-month period, over 750,000 hits were registered on the Sweepstakes pages of www.perfectproms.com where the Be Safe, Be Smart, Be Sober . . . MAKE THE RIGHT CHOICE® mantra adorned each page. The winner was drawn at random from over 97,000 entries made online at the Perfect Proms web site.

From the lavish decorations, to the professional commercial-concert-quality performance by Wakefield, the Seymour High School prom was perfect. “Winning this Sweepstakes allowed us to make "Paris Nights" (their prom theme) into a reality that rivaled a movie set,” beamed Marsha Jones, Prom Advisor to the Junior Class Seymour High School. “The decorations, the DJ, refreshments, Wakefield, and the added participation of local Air Force Recruiters made our prom perfect!”

“The concert was the high point of the evening and The Perfect Prom was certainly the high point of this campaign,” remarked Master Sergeant Demiranda. “Getting millions of repeat exposures to this important message was the most important. As long as alcohol related automobile deaths remain a leading killer of young people in this country, the need to remind them to Be Safe, Be Smart, Be Sober . . . MAKE THE RIGHT CHOICE® will always be there, especially during prom when young people are so much at risk.”

Contact:
Tom Lutes of StudentAware Communications, Inc.
(352) 332-9600
tlutes(AT)studentaware.com
http://www.studentaware.com
http://www.perfectproms.com